Culture and history from Pinneberg

The Pin­ne­berg Museum is a city museum with chan­ging exhi­bits on art, cul­ture and history. Pin­ne­berg is a small town north of Ham­burg. We crea­ted a visual iden­tity for the museum that is based on a fle­xi­ble logo and uses the license plate code of the town – «PI» – as main design ele­ment. It was bro­ken down into its geo­me­tric com­ponents and ser­ves as an illus­tra­tio­nal or logo element.

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A flexible system

The visual identity includes pictograms that follow the modular design of the design. The flexibility of the branding provides that there are no standards or repetitive templates. Each theme is reinterpreted individually.

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