Beats and movement converge

Running enthusiasts are moving to the music of high profile live DJs on a closed track. We have been instructed to give the Rundance Event a unique visual apperance. The flexible design of the event consists of bold letters that constantly dance and run through the design. This creates a lively and colorful appearance, which is not repetitive and reflects the dynamics of the event. We have developed a brand strategy, the corporate design and the overall communication for the Rundance.

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The visual identity is based on the brand strategy developed by us.

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Simple design rules and a grid system define elements, imagery, typography and colors.

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After the design-development, we have realized the event website.