Beats and movement converge
Running enthusiasts are moving to the music of high profile live DJs on a closed track. We have been instructed to give the Rundance Event a unique visual apperance. The flexible design of the event consists of bold letters that constantly dance and run through the design. This creates a lively and colorful appearance, which is not repetitive and reflects the dynamics of the event. We have developed a brand strategy, the corporate design and the overall communication for the Rundance.
The visual identity is based on the brand strategy developed by us.
Simple design rules and a grid system define elements, imagery, typography and colors.
After the design-development, we have realized the event website.