A trademark for swimming
Swim is a brand designed for swimmers. The goal was to create a fresh and energetic lifestyle brand which finds itself in a minimalistic and pure branding concept. After the visual creation of the brand, an extensive news website was launched. The second issue of the special interest magazine «Swim» was already published in 2013. The logotype was set in a rounded font and perfectly complements the bold cut of the font to generate contrastive headlines.